In Make Your Move: The New Science of Dating and Why Women Are in Charge (BenBella Books, 2021) Jon Birger, author of Date-onomics, offers women bold new strategies for finding the one. So why would we tell a generation of badass women that they're not allowed to be bold when it comes to finding love? Why should they have to sit back and wait (and wait and wait) for men to find them? They're leaders in the workplace and trailblazers in city halls, state houses, and Congress. They're standouts in the classroom and champions on the playing fields. Millennial and Gen Z women are more than capable of seeking out what-and who-they want. Society is changing, which means it's time for dating to evolve. And marriage-material men, long expected to take the lead when it comes to asking women out, are suddenly balking at making the first move, fearing they'll come across as creepy or inappropriate. Young, single, college-educated women are sick and tired of competing for a shrinking supply of guys. It's time to flip the script.Īpps have transformed dating from a mysterious adventure into a daily chore.
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